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How audience targeting of callers can improve customer acquisition
Today’s marketers are data driven; they use data to understand and react to “always-on” consumers in real time. For instance, top marketers continuously leverage available intent data from various...
View ArticleSenior Living Series: How to deliver a premium customer experience across...
One of the most common challenges senior living marketers face is delivering a consistently superior customer experience. Marketers in the senior living and multi-family housing industries understand...
View ArticleThree ways travel & hospitality businesses can create premium buyer journeys
Travel and hospitality businesses are constantly searching for better ways to increase bookings while reducing cost of acquisition. Additionally, they need to differentiate their products and services...
View ArticleMarchex publishes Aftermarket Auto Business Best-in-Class Call Handling...
In today’s technology-centric business environment, it’s easy to adopt the mindset that all your automotive business’ focus—and budget—should be on using digital channels to attract new customers and...
View ArticleInbound phone calls increase on Cyber Monday — is your business prepared to...
‘Tis the season! Black Friday, the door buster tradition where brick and mortar businesses vie for the best deals to draw the most shoppers, has been up against fierce competition the last few years...
View ArticleScary callers and how top call center agents can handle them
Happy Halloween! Since it’s the day of all things scary, we asked our analysts at the Marchex Institute to share some insights about the more frightening calls they’ve analyzed. They found three types...
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“Supercalifragilistic-expealidoshus:” How we accurately transcribe it and why...
The Marchex Speech Analytics team recently made a major update to our Speech Recognition platform. This update reduces our production speech recognition word error rate (WER) by another 10% beyond the...
View ArticleMarketing in the senior living space
Marketers in the senior living space typically have one goal: Meet or exceed defined occupancy targets in an industry where competition for residents is high. Most marketers in the industry face one of...
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Marchex makes headlines
Marchex was recently recognized as one of the 50 Most Admired Companies of the Year 2017 by the Silicon Review. As featured in its October issue, The Silicon Review focuses on recent momentum at...
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Automotive agencies: the best defense is a good offense
The adage in the title is particularly true when it comes to keeping your clients satisfied, but what’s the formula for a satisfied client? You must keep adding value, and always tie your services back...
View ArticleMarchex publishes Auto Manufacturer Best-in-Class Call Handling Index
When it comes to attracting new customers and servicing current ones, it can seem like all your automotive business’ focus—and budget—should be on digital channels. While comparison sites, digital...
View Article3 things you should know about Speech Analytics
These days, you can track almost anything you need to when it comes to digital marketing. Insights from robust data help you make better decisions and advanced technology is making the collection of...
View Article3 stats that demonstrate the power of inbound phone calls
In early 2017, Marchex commissioned Forrester Consulting to survey how customers who initiate an inbound call during the customer journey perform against those who do not. And while their findings were...
View ArticlePlanning for 2018? Start with this inbound marketing channel
Happy New Year to come! It’s fall–the time to review and refine your marketing strategies and get technology in place to support them. With the explosion of marketing technologies on the market in just...
View ArticleWhat to ask when selecting a call tracking platform
So, you’re ready to take the leap into call tracking. When choosing a provider, you’ll not only want to consider a wide range of technology solutions, but also the people behind them. Answer these...
View ArticleTop 3 margin-improving solutions for digital agencies
One of the more uncomfortable conversations for digital agencies revolves around margins. Despite everyone’s unspoken understanding of service charges, clients frequently expect their retail spend to...
View ArticleInbound phone calls and the automotive industry – what you need to know
Buying a car once meant visiting up to a dozen dealerships to become educated, take a test drive and haggle over price. Thanks to online resources, savvy consumers now educate themselves before...
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Are you focused on your customers? Here’s why you should be
Customer focus is a methodology that gets tossed around in marketing circles, think pieces, blogs and networking events quite a bit. Many add it to the list of their job duties they should be focused...
View Article3 quick things you can do to optimize sales and marketing
With the rising expectations of today’s modern marketer, it has never been more important to align yourself with teams across your organization. In addition to supporting company goals, it helps ensure...
View Article5 ways to get the most out of call tracking
Call tracking delivers the best results when data is interpreted and optimized. Depending on the solution you choose, analytics can uncover a range of insights to enhance your marketing efforts. All...
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